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Support You Can Count On!


When you join Coldwell Banker Residential Brokerage you have access to state-of-the technology, tools, and, most importantly, the daily support of your manager, staff and fellow agents.
Have a look below at the many ways Coldwell Banker invests in your success and boosts your career with our professional services, products, tools, resources, and training.
Coldwell Banker Residential Brokerage is owned by NRT, LLC, the largest real estate brokerage in the world.
The experience, financial resources, worldwide presence and brand recognition of Coldwell Banker mean more listings, leads, referrals and sales for you.
- Our global network includes more than 105,000 sales associates in 3,500 offices in 47 countries and territories.
- Our 104-year-old brand is recognized nationally among consumers as one of the best-known and respected names in real estate. Coldwell Banker enjoys an astounding 96 percent brand awareness among consumers.
- According to Entrepreneur magazine, Coldwell Banker is the Number One real estate franchise in North America and has been for the past nine years. One out of every nine homes sold in the U.S. involves a Coldwell Banker sales associate.
- Our global network includes more than 105,000 sales associates in 3,500 offices in 47 countries and territories. We cover the state of Arizona with 1,400 agents in 23 offices in metro Phoenix, metro Tucson, Green Valley, Prescott and Lake Havasu.
As a Coldwell Banker agent, you benefit from the resources, prestige, trust and recognition that comes from working for the world's largest real estate brokerage.
Our proven, innovative solutions set you apart from your competitors. Our investment in technology, communications, market research and data analysis multiplies your productivity and keeps you far ahead of the competition.
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Generate more leads and more sales with our outstanding promotional and prospecting tools! We're committed to providing you with the best and most-advanced resources possible, the kind that will catapult you to the front of the pack. And our comprehensive training will allow you to exploit our tools as effectively and quickly as possible.
- Professionally pre-designed brochures, e-mailing pieces, e-postcards, farming tools and other aids eliminate design costs.
- Online marketing store for volume discounts on ad specialties, brochures, post cards, exhibit and display systems, signage, personal promotions, printing services and more through preferred partners.
- Personalized marketing materials and customizable presentations for maximum sales impact.
- Personalized Client Contact Templates, e-newsletters, and professionally designed market research to impress your clients
- Arizona View Magazine: A monthly, color magazine with a distribution of more than a million copies annually. Distributed through key news publications including the Arizona Republic, Paradise Valley Independent, Fountain Hills Times and Tucson Star Citizen. Additionally, our Arizona View Digital Edition is perfect for consumers who prefer reading our magazine online. Arizona View is also available in a digital format that distributes to our clients worldwide via the Internet at ArizonaViewOnline.com.
- Incredible Internet Exposure attracting buyers globally. Coldwell Banker has changed the face of the real estate home-buying/selling experience with the launch of Coldwell Banker On Location. A branded YouTube channel designed to give your listings even more online exposure, offers the ability to search for videos through a special map feature developed specifically for the site, and create personal Video Profiles, Neighborhood Videos and a whole new level of personal marketing and exposure never before available.
- The Previews© International Marketing System provides unparalleled tools and distinctive materials for upper-tier listings. Designed to reach the buyers and sellers of exceptional properties, special high-profile advertising offers offer exposure across North America through the Previews© Property International Registry, Unique Homes Magazine, access to Fortune 500 and FIOPSE Databases, internet advertising and customized marketing programs.
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Today's consumers expect immediate CUSTOMER SERVICE. And that's just what you get with Coldwell Banker's menu of services designed to put you in touch as quickly as possible with your clients and prospects. From our proprietary LeadRouter lead management system to our Homebase Transaction Management System, technology is helping us all do our jobs better and faster.
- Exclusive LeadRouter system converts internet e-mail leads to voice messages and notifies you immediately of a customer's interest in a property.
- All online inquiries about your property from AZmoves.com, ColdwellBanker.com, ColdwellBankerPreviews.com, REALTOR.com, Google Base,™ Trulia.com, Yahoo! Real Estate, OpenHouse.com, Zillow.com, FrontDoor.com, Forbes.com, NYTimes.com and IHT.com will go directly to your cell phone within seconds.
- The Coldwell Banker Comprehensive Internet Marketing Strategy provides dominant internet exposure, worldwide.
- Our $40 million annual spend in online-marketing technology and Strategic Partner Program positions you to service your customers efficiently and effectively with over 350 websites for Massive Exposure.
- Our HomeBase Transaction Management System provides a secure, web-based environment that makes it easy for you, our clients and vendors (e.g. lenders, title, escrow) to collaborate and work through the steps that lead up to closing.
- More than just a communication hub, the system also provides:
- Detailed updates on your transaction's progress
- Functionality for document posting, enabling convenient downloading and viewing
- A place to store and retrieve home-sale information for use at a later date between transactions. The future of real estate is already here,
- Coldwell Banker Real Estate ranked "Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms" according to the J.D. Power and Associates 2009 Buyer/Seller Study (SM)
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Our extensive RELOCATION AND REFERRAL SYSTEM, powered by the Cartus Broker Network, is your connection to transferring clients and referral placements. The Cartus Broker Network provides referrals from over 20,000 communities across North America.
- With its emphasis on enhancing the entire real estate experience, the Coldwell Banker Residential Brokerage Relocation Division is focused on providing service above and beyond the expectations of home buyers and sellers. The fully staffed Relocation Department is dedicated to meeting the needs of home buyers and sellers from the initial consultation to final successful closing.
- Offering the highest level of customer service and an impressive market share, our award-winning department provides nationwide resource assistance by establishing buying or selling connections in another city, state, or country.
- Incoming business that includes individuals and their families moving into and out of your area.
- Principal Broker for the Cartus Broker Network — the leading network of market-dominant real estate brokers. Partner for corporations, suppliers and other brokers dealing with real estate in our marketplace.
- Cartus is the premier provider of global-mobility management and workforce-development solutions serving the corporate, military and government markets. Through its industry-leading outsourcing, consulting, language and intercultural training, logistical support and supplier management, it helps organizations and their mobile workforce achieve success worldwide.
- A client roster of over 1,700 businesses and organizations including these fine companies: General Electric, Frito-Lay, GTE, Owens-Illinois, Union Pacific, Southern Pacific, Eli-Lilly, Anchor Glass, Dun & Bradstreet, Dole Food Company, The Limited, and many others.
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The COLDWELL BANKER CONCIERGE program was designed to attract new customers and enhance ongoing relationships with current clients by providing discounts for hundreds of products and services before, during and after the purchase of their home.
Concierge discounts are available to your clients once they have been registered in the Concierge program. Once their registration has been completed you will receive a Welcome Package for your client that includes all the information on the Concierge program as well as their Membership Card.
More about Concierge
- Special discounts, exceptional customer service and convenience...you and your customers will benefit from Coldwell Banker's national and local agreements with world-class companies like Atlas Van Lines, AT&T, Brinks Home Security, and Public Storage.
- The Coldwell Banker Concierge (SM) services, part of our "full-service" approach to real estate, includes assistance and savings on moving companies, fire and home-protection systems, locksmiths, painting, floor coverings, storage facilities, temporary housing, and more.
- For added peace of mind, we also review our vendors quarterly to make sure that they are Licensed, Insured and Bonded.
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Our extensive AWARDS PROGRAM recognizes your hard work and success!
At Coldwell Banker Residential Brokerage, we're want to support your progress and let our customers and other agents know just how well you're doing. Your success is our success, and we want nothing more to see you succeed.
- The achievements of our Top 250 leading sales associates are recognized monthly.
- On-going Customer Service Awards acknowledged by our clients and presented in front of your piers
- Rookie of the Year Award, recognizes the special achievements of our newest Top Producer
- The coveted International Awards honor top sales associates at the Coldwell Banker International Business Conference.
- Annual local award celebration and recognition
- Customer Satisfaction Surveys following every close of escrow
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Our HIGH PROFESSIONAL STANDARDS and consumer-oriented approach to business provide a solid foundation for success. Coldwell Banker Residential Brokerage offers a unique corporate culture built on respect for our sales associates, clients and managers. You and your customers will come to value the spirit of cooperation and common purpose that has become a hallmark of our company.
- A reputation for the highest standards of integrity and professionalism.
- Sales associates and management throughout the Coldwell Banker system work as a team to serve the needs of consumers.
- The power of an international network that has been built on a strong foundation of local management and a tradition of excellence.
- You can be proud to be part of the Coldwell Banker team of outstanding real estate professionals.
- Established in 1906, Coldwell Banker was founded on the principle that a real estate company should provide the most honest, knowledgeable and professional real estate services to its clientele. Today, we maintain this tradition of excellence with a company culture that strives for the highest level of moral conduct, rewarding hard work and professional commitment.
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Coldwell Banker invests millions of dollars each year in ADVERTISING AND PUBLIC RELATIONS to promote the Coldwell Banker name and the quality of our sales associates. Our broad exposure in print, radio, TV and on billboards, the Web and smart phones reinforces our brand and solidifies it in the minds of our target customers.
- The most aggressive internet marketing and advertising campaign in the real estate industry
- A public relations campaign that has helped make Coldwell Banker one of the most recognized and quoted names in real estate.
- National television campaigns with prime-time commercial advertising
- TV media buys offer broad and extensive reach - airing on ABC, NBC, CBS, FOX, CNN, A&E and cable.
- National network radio promotions.
- National print media buys include The Wall Street Journal, U.S. News and World Report, and USA Today.
- Local print media includes The View in the Arizona Republic, Paradise Valley Independent, Fountain Hills Times and the Tucson Daily Star and Tucson Citizen.
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SPECIALIZED, RESULTS-DRIVEN TRAINING and continuing education help you achieve peak performance and keep you up-to-date on latebreaking legal and market trends affecting residential real estate.
- Discover the Difference™ introduces experienced sales associates to the powerful resources and marketing tools of Coldwell Banker.
- Coldwell Banker University™ features more than 100 online and WebEx-instructor-driven courses.
- FastStart™ focuses on proven sales skills that are results driven.
- Coldwell Banker provides you with a solid foundation and skills for a successful real estate career with instruction in listing techniques, selling, presenting offers and using the advanced sales and marketing techniques of the Coldwell Banker brand.
- Advanced courses for experienced sales associates promote personal and professional growth at every stage of your career.
- The annual Coldwell Banker Elite Retreat is an intensive 2-day networking conference for top-producing sales associates.
- Market Responsive Training that always keeps you informed on industry-changing trends like Loan Modification, Short Sales and REOs.
- Free Personal Career Coach for new and seasoned sales professionals helps to keep you on track in your career.
- Certification Programs – such as Previews™ International and more.
- Risk Reduction Courses offer advanced skill development regarding the ever-changing legal environment for both you and the consumer.
- Success Days – Regional events on a variety on Market Responsive topics
- CE Credits – Free continuing education credits to fulfill your Department of Real Estate requirements.
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DISCOVER WHAT REAL ESTATE SHOULD BE!™ Coldwell Banker invests in your success with outstanding training, technology, state-of-the-art resources and nonstop support. We realized long ago that your success is our success, and that our partnership is clearly, wonderfully mutually beneficial. You get so much when you come on board with Coldwell Banker and we do, too.
- Unparalleled training and support to rocket your career!
- International networking and a global presence.
- Market size and strength offer you unparalled opportunities.
- Strong local company and a trusted, respected national brand.
- More than 1,400 fellow real estate professionals in Arizona.
- A promising future with continued growth and expansion in the Arizona marketplace.
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