The explosion of available online real estate information, fueled by the immediacy of the Internet mindset, has changed and increased consumer expectations. In order to respond to the elevated and varied needs of an increasingly savvy clientele, Coldwell Banker Residential Brokerage has introduced a multi-level approach to real estate services with the Full-Service Marketing System™.
The Coldwell Banker Full-Service Marketing System™ is a broad menu of services designed to sell client homes for the best price possible as quickly as possible. Our Sales Associates receive the most comprehensive training in the industry and are backed by state-of-the-art technology, like LeadRouter®, which enables our agents to reach buyer prospects even while they're still searching online! Your Sales Associate is a real estate professional with the experience and strategic resources to get your home sold. Not only that, but he or she has access to an entire network of professionals with the kind of special skills you need to close as quickly as possible.
Need a mortgage? Coldwell Banker Home Loans offers many loan programs to help you buy your next home. What about title services, home insurance and referrals to quality home-repair or home-improvement contractors?
The foundation level is the service that is fairly standard for our industry. For sellers, almost every real estate office will enroll the house in the multiple listing service, put up a yard sign (if allowed by the town), and hold an open house for other brokers. A price analysis and property fact sheet is usually prepared, and guidelines are provided for preparing the property so it shows well. Some newspaper advertising is done and the house is usually placed on the Internet. Coldwell Banker Residential Brokerage does a better job of providing these basic services than any other real estate company.
Coldwell Banker Residential Brokerage knows that is not enough for the customer who expects genuine Full Service.
We deliver a higher level of service. This is the service that is unique to Coldwell Banker. This level of service includes Coldwell Banker Mortgage, which helps prospective buyers obtain the financing to purchase a house. Coldwell Banker Home Protection Plan, Homeowner’s Insurance and our Concierge Service have been designed to enhance the home buying and selling process.
Homes are marketed on multiple Web sites…azmoves.com, ColdwellBanker.com, Realtor.com are the three that all properties appear on. Open houses will also appear on OpenHouse.com. And properties listed over $400,000 will also appear on the New York Times’ Web site — NYTimes.com. The listings will remain there until they are sold. Homes are also promoted to our expansive network of Sales Associates on our Intranet site, EverythingColdwellBanker.com.
But that's not all. The Full Service Marketing System™ includes the unique approach to marketing that only your Coldwell Banker Residential Brokerage professional can provide a home seller. It may call for the specialized marketing provided by Previews, our division for luxury homes. Sales Associates can describe the original thinking that will go into the specialized marketing of a home. Coldwell Banker Residential Brokerage supports the Sales Associates in providing the training and framework for unique and effective marketing. Another level of service is the Concierge Service. This complimentary, value-added, service-delivery program helps buyers and sellers locate an array of services required before, during, and after the sale or purchase of a home.
Every real estate company offers service. Only Coldwell Banker offers this full complement of services — Coldwell Banker Full Service Marketing System™. Some people think just any real estate company will do. Others expect more.
For more information regarding The Full Service Marketing System, contact one of our Sales Offices by viewing our Office Directory.