| Our Websites |
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insideAZmoves.com:
Our company intranet site gives agents access to the latest industry and department news, our popular Monday insideAZmoves Video Series, downloadable forms, marketing tools, listing presentations, flyers, statistic reports, templates, and links, plus many additional resources. InsideAZmoves.com is available to agents by logging into the NRT Gateway.
Among the many new features is a one stop Prospecting Section which pulls together instruction, insights, direction, how-to tutorials, and collateral by prospecting method.
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AZmoves.com Agent Website and Profile Pages:
Agents receive a free local AZmoves URL Branded Website with listings throughout the state of Arizona, not just the local MLS.
They will also have the ability to post profiles on both AZmoves.com and ColdwellBanker.com. Not only are all of these functions free to the Sales Associate, we also drive all leads directly to the listing agent and all leads from all properties on your website go directly to you!
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ColdwellBanker.com Agent Website and Profile Pages:
Agents receive a free national coldwellbanker.com Branded Website with listings throughout the United States, of all Coldwell Banker listings.
They will also have the ability to post profiles on both AZmoves.com and ColdwellBanker.com. Not only are all of these functions free to the Sales Associate, we also drive all leads directly to the listing agent and all leads from all properties on your website go directly to you!
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ColdwellBankerPreviews.com:
The beautifully designed Coldwell Banker Previews website has garnered awards for its Rich Photography, Multiple Languages and Enhanced Presentation of Listings and Previews Luxury Specialists
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ArizonaViewOnline.com:
The View Magazine is a bridge to our websites. With the View, we drive people to both the online digital version of the View as well as AZmoves.com for additional information.
With over 160,000+ monthly copies distributed throughout the state of Arizona, not only will agents reach potential buyers but they’ll be able to show prospective sellers how they will market their property!
View is an amazing listing tool. And wait until you see how affordable it is!!!
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Coldwell Banker Blue Matter:
Coldwell Banker Blue Matter is the official blog of Coldwell Banker and was
created in with the intent of providing additional insight and commentary on the
real estate experience to benefit consumers.
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| Our Services |
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Coldwell Banker Relocation Department:
Offering the highest level of customer service and an impressive market share, we dominate the relocation landscape. Because of our affiliation with CARTUS, the world’s largest relocation networks and our affiliation as a preferred partner with USAA, no one can match our status in the relocation business which is so important for us in Arizona, a destination market.
Additionally, our outgoing referral program makes yet another revenue stream for you as simple as picking up the phone.
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Coldwell Banker Concierge:
Before, during, and after the close of escrow, our Concierge department is there for our clients and online 24/7. When agents use their company provided website, Concierge becomes your value added service with links from their website directing all leads back to them.
Our vendors are scrubbed down quarterly to make sure they are licensed, insured, and bonded. Additionally, all vendors offer our clients discounts. What a great service!
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Builder Services:
Coldwell Banker Residential Brokerage has been working with developments for years. Clients come to us for various reasons: some need a partner who can secure a higher degree of visibility for their project and some want to align themselves with a well respected name. All are busy professionals who see the value in Coldwell Banker’s marketing strategy, experience, network, and talent. As an agent, you can tap into our builder services as a service to you and your contacts.
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Community Foundation:
The Coldwell Banker Residential Brokerage, Arizona Community Foundation was founded with the purpose of creating opportunities for philanthropy, fund-raising and volunteer activities that help you get involved in the causes you care about most. Through this Foundation, donations by our company, its employees and sales associates are pooled together for donation to public charities recommended by its Advisory Council.
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The Legal Assistance Program:
The Legal Assistance Program is designed to assist our highly valued real estate associates by providing tools, services and Risk Management Training to help reduce and prevent risks as much as possible and, if and when a claim arises, to provide support and assistance in resolving the issues. With four full time in-house lawyers, plus the added benefit of our Designated Broker, Martha Appel, help is available to consult, through the Branch Manager, from the very beginning of the transactional process to the closing.
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| Our NRT Tools |
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NRT Gateway:
One portal, one password gets you access to our Online Showing Report, our Do Not Contact resources, HomeBase inTouch, AZmoves.com Administration, Homebase, CBWorks, CB Lowe’s Discounts, our insideAZmoves.com company intranet website and access to our Preferred Alliances and their discounts and programs. All of these tools, with just one password!
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Online Showing Report:
Tired of pulling data from different places to show your sellers online traffic for their listings? Now, with our Online Showing Report, agents can generate one combined report giving you online showing statistics from AZmoves.com, REALTOR.com® and coldwellbanker.com, as well as our Fab + partners—quickly, automatically, and at no charge!
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Coldwell Banker Works (CB Works):
Our national company intranet website; is available to agents by logging into the NRT Gateway; made available only to Coldwell Banker Sales Associates.
This website is loaded with tools, free PowerPoint presentation downloads, prospecting, e-marketing, and niche market programs as well as a wealth of information to build your business and stay on top of what’s happening with Coldwell Banker.
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HomeBase inTouch:
Our proprietary software system that routes internet leads from your listings on AZmoves.com, Coldwellbanker.com, and Realtor.com or your Brand Website and profile pages on AZmoves.com and Coldwellbanker.com to your cell phones in just seconds.
It also assists you with monitoring and following up on leads “until they buy or die.” Last year we delivered over 34,000 leads to our agents.
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HomeBase:
An Online Transaction Management system where your clients can go to get the latest updates regarding upcoming/completed deadlines, instantly view critical documents, and participate in the progress of their transaction as it happens.
Additionally, the records are permanently available after the COE for client and agent use as needed.
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CloudCMA:
Cloud CMA is an online report generator designed to allow our agents to easily create property reports for their buyers and sellers.
Reports include a comparative market analysis (CMA), buyer tour, property profile, and flyers. These report sets can easily be created and presented on a PC, Mac, iPad or via smartphone.
CloudCMA interfaces with the MLS systems to import property data and pictures to use with any of the reports.
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Toolkit CMA:
With the Toolkit CMA software our agents can create Buyer and Seller Consultations, Buyer’s Tours, CMAs, FSBO and Expired Listing Proposals, in addition to 70 property flyers.
Toolkit interfaces with the MLS systems to import property data and pictures to use in any of the above formats.
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CBSocialMadeSimple:
Your home base for all your social networking. Manage your Facebook, Twitter, and other social media accounts from one location.
Keep it simple. Make it quick. Saves time and get you back out getting face to face with people where the real money is made.
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Realtor.com Buyer Lead Generation System.
Our special agreement with REALTOR.com® gives our agents lead generation tools and collateral at no cost throughout the course of the year.
These powerful lead generation tools are designed specifically for Coldwell Banker agents... and the best part is this new program is provided free of charge!
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On Location, Coldwell Banker’s YouTube Channel:
Using the magic of dynamic IP look-up our YouTube channel can serve up localized videos listings and information for your city/town/community/neighborhood as well as property listings.
Coldwell Banker On Location showcases the power of video to bring real estate to life by offering smart tips and timely news on real estate topics along with video listings of homes for sale.
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Automatic Free Virtual Tours & Videos:
Video Slide Shows are Automatically Posted to OnLocation and AZmoves for you for free! This is the baseline for your business. From here, you can add a Video Profile, Neighborhood Videos, more elaborate property videos and communication pieces.
Additionally, we’ll post a Virtual Tour on AZmoves.com for free plus give you links to branded and unbranded versions for your marketing and social networking.
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View Magazine:
Our full color statewide magazine providing our sellers with the most exposure and the broadest reach in the industry and acts like a bridge to the internet. There’s nothing else like it anywhere in the industry and it provides our agents a huge competitive advantage on their listing appointments.
Additionally, View is heavily subsidized for our agents adding yet another incredible benefit for Coldwell Banker Residential Brokerage agents.
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FAB + Agent Branding On the Most Viewed RE Websites:
Over one billion views a year, featured showcasing and positioning on leading real estate websites: REALTOR.com®, Trulia®, Zillow®, Yahoo!® Real Estate, AOL and MSN.
With Featured Agent Branding, properties receive 3 times more views and agents receive 2 times the amount of leads. Best of all, all leads go directly to the agent via HomeBase inTouch™.
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One Touch-In Touch:
Keep in touch with anyone you want, as often as you want, in the way that you want . . . all with one click of your mouse.
That's right. Just one click and you're done for the year! You can keep in touch with your clients, your friends, your past customers . . . basically everyone and anyone in your sphere of influence. One Touch and you're done for the year!
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Coldwell Banker
Previews International Program:
The Previews International Program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate in 1980.
Coldwell Banker Previews International® Property Specialists participated in nearly 13,547 transaction sides of home priced at $1 million or more in 2010 with a total sales volume of $25 billion. On average, Previews® handles $68.9 million in luxury home sales every day.
The beautifully designed Coldwell Banker Previews website has garnered awards for its Rich Photography, Multiple Languages and Enhanced Presentation of Listings and Previews Luxury Specialists
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Agents Earnings Website:
The Agent Earnings Website securely allows agents to view your:
• Listings, Pendings, Closings
• Earnings, Expenses
This information is available in detail and is updated daily. The website is available 24 hours a day for you to review the information.
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NRT Do Not Contact Support System:
Whether dealing with one contact or a whole list of contacts, NRT’s Do Not Contact System speeds up your prospecting while always respecting the desires of of the public. Life just got a little bit easier!
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| Why Coldwell Banker |
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#1 Broker in America for the last 15 consecutive years
In a 2011 Survey, RealTrends Top 500 Report*, Coldwell Banker was 90.4% higher
in sales volume than the nearest brand competitor and had 60% more sides than the
other brand. Here’s a look at how the top five brands truly fared on the report
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Size and Strength Does Matter
NRT is the largest real estate brokerage in America and has been for the last 15 consecutive years. We are larger in volume than the next 13 companies combined.
According to Real Trends, Coldwell banker was 90.4% higher in sales volume than the next nearest brand competitor and had 60% more sides than any other brand.
We’ve got to be doing a lot of things right!
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Does Global Reach Matter?:
Only if you are a seller, or an agent on a listing appointment. Last month, people from 84 different countries visited AZmoves.com looking for Arizona real estate. Pretty impressive! Could it be the benefit that helps you secure a few more listings? How would you like to offer that benefit to your sellers?
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Mobile Marketing:
Bringing Information to Buyers - Whereever They Are.
Just as the internet changed the way people search for homes, mobile technology has changed habits even more. Coldwell Banker has stayed on the forefront of those changes with its ever-evolving mobile technology tools.
Mobile enabled Web Sites - Coldwell Banker and Arizona Moves Web Sites are mobile enabled to provide a robust user experience for handset devices like the iPhone®, Blackberry® and Android®.
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Keynote iPad Listing Presentations:
Download to get a fully customizable version of the brand's listing presentation for use with the Keynote app on the iPad. This iPad friendly listing presentation is already loaded with animations, images, design templates and editable content for use with prospective sellers.
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Benefits Program (The VIP Program):
The Voluntary Insurance Plans (VIP), a unique program made
available exclusively to independent contractor sales associates affiliated
with NRT LLC. The VIP program makes available a vast array of insurance
coverage, letting you design an asset protection program tailored to meet your
needs during your working years and into retirements.
The cornerstone of the VIP program is the professional, personalized financial advice and customer service, all of which are conveniently available to you. Here is a brief summary of the products and services available to you through VIP.
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Agents, Office Staff, Support Staff, Managers & Leadership:
If there is one more unique benefit, it would be our people. We are proud to share decades of unmatched experience in the most successful real estate companies around the country. Likewise, our sales associates and support team are second to none. For NRT, this combination of great companies and great people has resulted in innovative ideas, valuable synergies and above all, a service-oriented culture. Clients first, and a company that knows who we are.
We stand for honor, integrity and trust.
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| Our Training |
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Training In Every Way:
Coldwell Banker Residential Brokerage Agents are the best trained agents in the industry. Take advantage of our:
- Career Development Center/Live Classes
- Our Computer Lab
- Fast Start Program
- Skills Based Training
- Risk Reduction
- Continuing Education
- Coaching and mentoring,
- In-Office Training
- Webinars
- How-To Tutorials
- Technology
- Workshops
- Social Networking
- Coldwell Banker University (with over 400 additional programs available 24/7 online).
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Success Day Events:
Coldwell Banker agents are the best trained agents in the industry. Our training is daily and never stops. On a regular basis, we hold regional events to hear top speakers give their insight on Market Responsive Trends.
Vendors from our Concierge Department also gather at our Success Day events to share how they can help our agents with their business or add value for our clients before, during, and after the close of escrow.
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On Location Video 101:
In five easy steps, OnLocationVideo101.com walks you through the basics…
- What equipment you'll need
- How to prep for a shoot
- Filming
- Editing
- Marketing your finished video.
The site was specifically designed for our agents, not professional videographers, so it's easy to.
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Online How-To Videos &
Step-by-Step Guides:
It’s not enough to provide you with the most extensive array of Market Responsive Tools, Services, and Programs in the industry; we also want you to know how to use them. Someone in the company is using them to make money, offer better service and save themselves time. Shouldn’t it be you? Online videos allow you to learn when you want and where you want.
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| Our Arizona Marketing Tools |
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Comprehensive Internet Marketing Strategy:
With more than 90% of consumers on the internet looking for communities, homes, and agents, it’s imperative that we deliver the highest profile exposure possible.
Our listings are uploaded to more than 350 websites with all leads going directly back to the agent. We position ourselves for greater exposure. Our online marketing ties together with HomeBase inTouch for the fastest response time in the industry.
We offer support establishing online relationships. We make sure more online traffic walks through our listings and we can report back to the seller with our Online Showing Report. That’s powerful!
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Video e-Cards:
Send Just Listed / Just Sold, Open House Announcements, New Listings, Agent Videos, or other creative ideas as professional e-Cards with just a few clicks of the mouse. Just imagine all the uses for this tool.
And of course, this is one more tool that is free, easy to use and designed to save you time, save you money, build your business, and offer better service for your clients.
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Southern California View Exposure:
Because of our size and strength, we are able to offer property exposure not available anywhere else in the industry. In addition to running pages in our San Diego, Orange County and Los Angeles Views, recently we also ran copies of View in China in the WSJ. Look forward to more Canadian View reaches in 2013.
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View China:
Who else but Coldwell Banker Residential Brokerage would extend their marketing reach to expose their listings to 2 important International markets? “Doesn’t your listing deserve that kind of exposure?” Can you see how that could help you on a listing presentation to secure additional listings?
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How’s Your Canadian Reach?
Again, because of our size and strength, we are able to support you with marketing that matters. Arizona is a destination market. Doesn’t it make sense to have a broker partner that understands our market and supports you in meaningful ways that can make a difference at the kitchen table?
Everyone understands how important our Canadian friends are. Sellers love that we are able to reach out across our northern border.
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Client Contact Templates:
Over 70 different Buyer/Seller Tips, Themed Templates, Green Templates, Farming Templates, and other miscellaneous relationship value sends that agents can personalize and send to their SOI.
Available online, 24/7 for individual sends or let One Touch-In Touch do all the work.
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Outgoing Referral Follow Up Plan Program:
There are 3 ways we can do more business. List more homes, help more buyers and increase our referral business. Most great agents have a business plan for listing and selling, but only Coldwell Banker Residential Brokerage offers their agents an off the shelf, automated program to cause referrals. Choose from 3 different off the shelf Business Plans depending on the amount of referrals business you desire. Causing things to happen rather than leaving them to chance just makes sense!
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Online Short Sale Package:
Coldwell Banker Residential Brokerage, in conjunction with Asset Managers across the nation, developed the industries first comprehensive, proprietary online short sale package that has allowed many of our clients to have their offers accepted while others were passed over.
We have since shared our package with Banks and Associations in a cooperative spirit to aid in the short sale process. Ask about our Short Sale Mastermind Group.
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Property Post:
The Property Post is a way for agents to let the rest of the company know about brand new & upcoming listings. By using the Property Post agents can post new listings on insideAZmoves.com where your listings will be seen by hundreds of other Coldwell Banker Residential Brokerage Agents throughout Arizona. This is the best way to give your new listings exposure before hitting MLS
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Weekly Video Updates:
Weekly Video Updates & Weekly Meetings:
Keep abreast with what’s happening in the market and the company. Our industry is changing daily. Keeping updated makes you a better agent so you can offer better service.
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Client Satisfaction Surveys:
Under our President’s signature, we send out a Client Satisfaction Survey on all of our closings where we have the client’s e-mail. We share the results with our agents and pool the information statistically for the benefit of all.
As a company, our buyers and sellers have given us the highest marks available in Value and they would not only use us again, but also recommend us to their friends.
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Just Listed/Just Sold Program:
When you send out 200 Just Listeds or Just Solds, CBRB will pay for the first 100 making business development easy, affordable and quick. Prompt will also do the work for you from pulling the MLS information, creating the cards and delivering them to the post office. Just imagine sending out 200 high quality postcards including preparation and postage for $46.
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Concierge Perks:
Monthly discounts are provided by our Concierge vendors for our customers, clients and friends. Become a hero with your clients as you take personal credit for offering these savings to your SOI.
Perks can also be linked from your website or blog as an additional service you provide.
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Power Pricing & Positioning:
Power Pricing & Positioning post cards, flyers, and listing presentations are centered on a new approach to helping sellers understand the impact and importance of pricing.
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Prompt Automated Marketing:
Prompt automatically creates your marketing materials for you. Just order at least 200 Just Listed/Just Sold Post Cards from Impact Marketing and Coldwell Banker will pay for the first 100.
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AZmoves Featured Properties Program:
Your listings can be center stage on the AZmoves.com home page, which pulls in more than 100,000+ views every month!
Great visibility! Your listing will be featured more than 8 times every minute, 24/7, all month long! When visitors click on your Featured Property, they’re taken directly to the property detail page with my contact information.. And just wait until you see the increased traffic!!!
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Online Community Guides:
We are a destination market. Over 30% of our sales each year are to second home buyers. Our award–winning Relocation Department has partnered to develop area Online Community Guides that are packed with useful information and contacts.
They're the perfect, one–stop resource for anyone considering a move to one of the popular destination communities/regions. Even better, they are generic so you can take personal credit when offering this valuable service to your clients. It’s also linked on your free company provided branded website.
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| Our Statistical Reports and Tools |
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Trend Graphs:
The Trend Graphs are a snapshot of the market each month and are subject to the variations in MLS reporting. The trend graphs are intended to look forward at the trends in the market, comparing the total number of active listing in an area to the total number of new pending sales in the same area. Best of all, they are online.
Simply click, and go. Trend Graphs are provided for zip codes, cities, areas, and counties.
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Distressed Property Report:
On the 15th of each month, we take a look at the market by area analyzing the Actives and Solds by percentage of Short Sales, REOs and overall Distressed Properties. They are online. Simply click, and go.
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Monthly Price Reports:
Our monthly Price Reports break the market down by price range in order to show a seller their competition as well as the pool of potential buyers. When a seller realizes that 97% of the market is looking for a home other than like the one they own, it is much easier for them to understand that they are in a competition and they need to be prepared to compete.
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Market Watch Overview Report:
Looking for great, topical content to send to your clients, prospects, and sphere of influence? Then take advantage of our Coldwell Banker Market Watch Overview Report!
This report offers professionally written content on late–breaking real estate topics along with a compilation of 5 of our monthly statistical reports. It’s a great overview to provide to your vertical farm of professionals or people you only want to contact once a month.
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Market Action Reports:
Market Action Reports are a great way to impress your past, present, and future clients!
Every month you'll have access to the most recent stats on home sales, prices, listings, and inventories for 56 submarkets in Phoenix and Tucson. They are available in a format that can be personalized and best of all, each report contains a narrative that interprets just what the numbers mean. The uses for these reports are endless.
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Market Action Reports – All Areas:
Send all of our Market Action Reports covering areas throughout the state with one send.
Every month you'll have access to the most recent stats on home sales, prices, listings and inventories for 56 markets throughout the state. Drive more business by setting up a vertical farm then automate the monthly sends through our One Touch-In Touch program.
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Market Opportunity Tools:
Market Opportunity Newsletter, Table, and Calculator are designed to show people how buyers and sellers can take advantage of the market rather than being paralyzed or miss the market by watching from the sidelines.
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Strength in AZmoves Numbers:
Our Web Traffic Stats offer a quick and easy summary of monthly visitor traffic to AZmoves.com, coldwellbanker.com, REALTOR.com and the rest of our website partners.
For example; consumers spent a total of over 1,600,000 minutes on AZmoves.com. That's more than 1,100 days of listing exposure - all in one month! Online ads for AZmoves.com displayed on leading Web sites more than 700,000 times.
Consumers found AZmoves.com using 71 different Internet Search Engines in April. Consumers from 112 countries on 7 continents visited AZmoves.com in April. Plus, the 31 million unique visitors to ColdwellBanker.com. That’s a lot of exposure for our listings.
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Market Watch Newsletter:
Looking for great, topical content to send to your clients, prospects, and spheres of influence? Then take advantage of our Coldwell Banker Market Watch Newsletter!
It offers professionally written content on late–breaking real estate topics along with links to Arizona Trend Graphs for your specific market. All you have to do is to forward it to your clients. What a great self–promotion strategy to impress them and build your business!
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Month's Supply of Inventory Report:
The market is always changing. By showing people, rather than telling them how the market is changing and influencing their situation, it allows them to make informed decisions and enhances their negotiating position. The MSI Report allows you to offer better service and put more transactions together.
Available for Phoenix Metro and Tucson the Month's Supply of Inventory Report breaks down the inventory by city or zipcode. These reports are automatically generated each month, so all you have to do is to forward the report to your clients. What a great self–promotion strategy to build your business!
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